(Download) "Introduction (Open Innovation)" by Communications & Strategies # eBook PDF Kindle ePub Free
eBook details
- Title: Introduction (Open Innovation)
- Author : Communications & Strategies
- Release Date : January 01, 2009
- Genre: Engineering,Books,Professional & Technical,
- Pages : * pages
- Size : 56 KB
Description
Since the early-1990s, firms, markets and industries have faced tremendous changes in their environment. These changes are driven by the emergence and rapid diffusion of new technology, accelerating globalization and the switch from mass to individualized/customized consumption. These markets tend to be more and more competitive with product life cycles that tend to be shorter and shorter. These trends affect the way firms compete, innovate and are managed. Demand-side forces include firms need to understand consumer logic so as to gain and develop loyalty. The Supply-side is influenced by the replacement of value chains with a more complex value network, which underlies partnership creation and the sustaining of partner loyalty. Additionally, on the resource side, knowledge is more mobile, widespread, diffuse and difficult to capture.
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